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Graphic Design and Page Layout

Lesson 1

Foundational design principles

Principles of repetition, contrast, and proximity. Visual communication means: size, position, alignment, tangents, fonts, colors. Optical compensation.

    References

  1. Williams, R.: The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice — Berkeley, CA: Peachpit Press, 1994 (2014)
  2. 5-minute recap video
  3. Parker, R.C.: Looking Good in Print — Paraglyph Press, 2006

Fonts

Typeface anatomy, serif vs sans-serif, typographical point. Repetition and contrast in font attributes: family, size, weight, tracking. Optical compensation in fonts, kerning. Font libraries, file formats.

Color schemes

Analogous, complementary, and tetrad palettes, connection to proximity and contrast principles, correlation with the other visual means. Color and gradient libraries.

Lesson 2

Microsoft PowerPoint

Microsoft PowerPoint: Selection Pane, native vector graphics and alignment tools, importing vector images and LaTeX expressions, extracting source files from presentations. Interactive elements, dynamic references, animation and transitions, layer naming convention for the Morph transition. Baking presentations, exporting to video.

Downloads Lesson 02.pptx

Lesson 3

Adobe InDesign