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Graphic Design and Page Layout

Lesson 1

Foundational design principles

Principles of repetition, contrast, and proximity. Visual communication means: size, position, alignment, tangents, fonts, colors. Optical compensation.

    References

  1. Williams, R.: The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice — Berkeley, CA: Peachpit Press, 1994 (2014)
  2. 5-minute recap video
  3. Parker, R.C.: Looking Good in Print — Paraglyph Press, 2006

Fonts

Typeface anatomy, serif vs sans-serif, typographical point. Repetition and contrast in font attributes: family, size, weight, tracking. Optical compensation in fonts, kerning. Font libraries, file formats.

Color schemes

Analogous, complementary, and tetrad palettes, connection to proximity and contrast principles, correlation with the other visual means. Color and gradient libraries.

Lesson 2

Microsoft PowerPoint

Interface and shortcuts, Selection Pane, alignment tools, clipping masks. Native vector graphics, editing points and merging shapes, arrowheads. Importing vector images and LaTeX expressions, extracting source files from presentations. Master slides, slide templates, page numbering. Interactive elements, dynamic references, content slides. Animation and transitions, layer naming convention for the Morph transition, motion paths. Custom dashing length. Baking presentations, exporting to video. Notes and sections for handout presentations.

Downloads Lesson 02.pptx

Lesson 3

Adobe InDesign

Anchors, LaTeX equations inside text blocks. Paragraph styles, top-line padding. Margin collapsing. Lists, numbering styles, formatting references. Master slides.